This growth is mainly attributed to an increase in corporate events and the emergence of virtual events due to the pandemic. Additionally, the introduction of innovative technologies such as artificial intelligence, virtual reality, and robotics are also driving the growth of the events industry market. Furthermore, the increasing demand for experiential marketing, event analytics and data-driven insights, and the rise of virtual events are further boosting the growth of the events industry market. Events refer to public gathering of populace art a determined time and place for a purpose. The purpose for staging an event can be increase in business profitability, celebratory, entertainment, and community causes. The most popular events include conference & exhibition, corporate events and seminar, promotion & fundraising, music & art performance, sports, festival, trade shows, and product launch. The key stakeholders within the events market are corporate organizations, public organizations & NGOs, and similar others.
The growth of the global events industry is majorly driven by upsurge in frequency of corporate meetings, inductions, conferences, exhibitions, music concerts, and sports events. Furthermore, deployment of best-in-class technology that can handle the entire event propels the industry growth. Moreover, customarily held multidimensional events acts as a key driver of the global events market. In addition, sponsorships from various brands such as Redbull, Monster Energy, Nike, Cocoa Cola, and others for a major global three-day festival down as well as a small gig or act in a social club or arena boost the market growth. Introduction of new media platforms and distribution methods further offers scope for giants to interact and organize events involving artists, performers, speakers, and business coaches. However, higher entry cost and industry fragmentation are some of the major restraints of the industry.
The global events market is segmented into type, revenue source, organizer, and age group. Based on type, the market is divided into music concert, festivals, sports, exhibitions & conferences, corporate events & seminar, and others. On the basis of revenue source, it is segregated into ticket sale, sponsorship, and others. As per organizer, it is categorized into corporate, sports, education, entertainment, and others. By age group, it is fragmented into below 20 years, 21–40years, and 41 years & above.
The report highlights the drivers, restraints, opportunities, and growth strategies adopted by the key players to understand the dynamics and potential of the industry. Key players operating in the events industry are PROFILED to provide a competitive landscape of the marketspace.
The major players profile in the report are:
Access Destination Services, BCD GROUP (BCD MEETINGS & EVENTS), ATPI Ltd., Riviera Events, Entertaining Asia, Live Nation Worldwide Inc., StubHub, Anschutz Entertainment Group, Pollstar, Cvent Inc., Capita Plc., Reed Exhibitions, Questex LLC, Outback Concerts, The Freeman Company, Penguins Limited, CL Events, Seven Events Ltd., Clarion Events Ltd., and Versatile Event Management.
KEY BENEFITS FOR STAKEHOLDERS
• The report includes an in-depth analysis of different segments and provides market estimations between 2023 and 2030.
• Porter’s five forces model illustrates the potency of buyers & sellers, which assists the market players to adopt effective strategies.
• Key market players are PROFILED to gain an understanding of the strategies adopted by them.
• This report provides a detailed analysis of the current trends and future estimations from 2023 to 2030, which helps identify the prevailing market opportunities.
• By Type
Exhibitions & Conferences
Corporate Events & Seminar
• By Revenue Source
• By Organizer
• By Age Group
Below 20 Years
41 Years & Above
• By Region
Rest of Europe
Rest of Asia-Pacific
Rest of LAMEA
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