Vehicle safety and driver comfort create a center of attention and incredible awareness within the automotive industry, with legislations to handle every stage of safety from evading collisions to pedestrian security. The development of automobile industry is not only restricted towards stylish cars and perfect engines but also towards passenger and vehicles safety. Due to the global economic downturn the global sales in automobile industry has witnessed a significant fall but the scenario has changed in recent times. With the increase in global vehicle fleet the number of casualties, road accidents are also increasing.
This has forced many governments for setting up new legislations in terms of the vehicle and road safety. ADAS is mainly installed in luxury and some high end vehicles typically for its high cost involved. So lot of companies involved in car manufacturer is inclined towards installing the driving assistance system.
Products that include advance driving assistance system by types are Adaptive Cruise Control (ACC), Park Assist, Blind Spot Detection (BSD) System, Lane Departure Warning (LDW) System, Drowsiness Monitoring System, Tire Pressure Monitoring System (TPMS) and others. And by components the products are Ultrasonic sensors, Image sensors, Radar sensors, LIDAR sensors and others.
The driver assistance system is not only for the drivers but also for the passengers and pedestrians crossing the road. Due to the benefits offered by these assistance systems and the cost-benefit analysis relating to their commercial use, these features are achieving a striking market share at a fast speed. But these systems are completely depend upon their cost and other mandate regulations for example the Tire Monitoring System (TPM) are available in also all the segments of cars due to its low cost but the other features like Adaptive Cruise Control (ACC), Blind Spot Detection (BSD) System, Lane Departure Warning (LDW) System, are available only in the premium car segment due to the involvement of high cost.
These features are available in North American and European countries as due to mandate of regulations by the government across all the vehicle segments. The additional features like Park Assist, Drowsiness Monitoring System have not gained that much of popularity due to absence of mandatory regulations and cost effectiveness. Europe & US is the major market for Advance Driving Assistance System with high demand in Asia.
The market of Advance Driving Assistance System is driven mainly with the increasing focus on consumer safety, rise in the number of safety regulations in developed countries and also for comfort driving. The global economic downturn has a serious implication for advance driving assistance system followed by inflation and pricing pressure, complexity and high involvement of cost, driver’s distraction due to advance systems, difficulty in testing and validity systems, environmental factors affecting system’s performance is being considered as the major constraints.
Autoliv Inc., Delphi Automotive PLC, Continental AG, Robert Bosch GmbH (Germany), Denso Corporation, Audi AG, BMW AG, Ford Motor Company, General Motors, and some others.
Advance Driving Assistance System market Segmentation